Strawberry milk season is finally upon us. Released once a year, the sweet velvety treat has become a family favorite since its initial launch in 2014. Of course, we're continuing to use our natural recipe where we left out all the artificial flavors and sweeteners. We get asked all year long, "When is strawberry milk coming back?" If that's you, ask no more!
Because of the popularity of our strawberry milk, we saw an opportunity to highlight the importance of cancer awareness, education, and research. This will be our fifth annual Drink Pink campaign and another year of our partnership with Fred Hutchinson Cancer Research Center.
Our pledge is to donate $1 for every quart of strawberry milk sold to home delivery customers.
Nearly 1 out of 3 people in the United States will have cancer in their lifetime. Whether it is a family member, your neighbor, colleague, or you personally, all of us will be affected by cancer at some time in our lives. It's especially near and dear to us as our Smith family matriarch passed away from breast cancer years ago.
As we enter our fifth year of Drink Pink, our contribution to fund cancer research has increased, with last year being our best yet.
Thanks to your support (and love of strawberry milk) we doubled our goal and donated more than $17.000! This year we're stretching our campaign goal a bit further to $20,000 and we need your help.
For every quart of strawberry milk bought between April 29th and May 31st, we will donate $1 to help fund breast cancer research and to support the Family Assistance Fund at Fred Hutch.
Not only will your donations go toward funding breast cancer research, we will be contributing to the Family Assistance Fund as well. This fund, which is supported entirely by private donations, helps qualifying patients and their families with non-medical, every day expenses such as grocery money, diapers, child-care costs, or long-distance phone bills. This support provides the tools and resources families need to find a measure of comfort and stability while navigating their cancer treatments.
In addition to drinking strawberry milk, we're also excited to announce another way you can contribute to the campaign. With the help of Fred Hutch, you can make a monetary donation on our online giving platform. Visit fredhutch.org/drinkpink to make a donation today!
Are you ready to Drink Pink? Show your support by tagging and following #DrinkPink on social media to stay updated on news, promotions, and contest announcements.