Crowd Cow is committed to showcasing and celebrating very best farms and the people who have dedicated their lives to producing healthy, high-quality meat you can trust. Raising high-quality beef in a sustainable way is both time-consuming and expensive. That’s why 84% of beef sold comes from industrialized processes and companies that probably don't want you to know how it reached you. Crowd Cow puts an end to mystery meat. They're the only brand in the world that provides direct access to small, independent ranches with the greatest possible level of transparency available anywhere. Crowd Cow meets a lot of ranches, but they only work with a select few. It’s important for them to walk the fields with the rancher, to understand their practices in-depth and to taste the meat before they'll ever feature a ranch on Crowd Cow.