STEADY RED

HEX: EF4141
CMYK: 0, 90, 77, 0

Our logo is in this color. It’s steady and reliable, a consistent thread in the Smith Brothers identity, bringing a fresh modern vibrancy. It’s not meant to overwhelm.

• Use in type (headers, or accents).
• Use for grounding elements such as footers.
• Be mindful not to overwhelm people with this color.

100% | 70% | 40% | 20%

EASY BLUE

HEX: A3DBF7
CMYK: 33, 1, 0, 0

This adds a calm, happiness to our brand. Think blue skies!

• Use for background colors, shapes and lines.
• Balance with Fresh Cream and Steady Red to avoid overly total blue floods.
• Avoid use for type as it may be hard to read, unless at large scales.

FRESH CREAM

HEX: F9F4E7
CMYK: 0, 1, 7, 2

Think dairy and soft landings for visuals and type. This color creates a nice balance to our vibrant Steady Red.

• Use for background colors and other large areas.

100% | 70% | 40% | 20%

DEPENDABLE NAVY

HEX: 244063
CMYK: 93, 76, 37, 26

This is our grounding neutral. Dependable because it is easy to read and straight-forward.

• Use for typography, icons, smaller graphic elements.

Web

App

Buttons

Contained Buttons

Outlined Buttons